One Entry to Europe

Expanding into Europe requires navigating multiple markets, stakeholders and regulatory systems. One Entry to Europe combines local leading champions to provide you with a seamless cross-border client experience through a single entry point.

Local expertise

Deep market knowledge in key European countries.

Cross-border coordination

Seamless collaboration across markets.

Strategic impact

Faster, smarter market entry and sustainable growth.

Local champion, Aligned execution.

The Problem: The Trade-Off of European Expansion

Historically, companies entering the European market often face a difficult choice:

  • Global providers offer scale, but often lack local depth and continuity.
  • Local firms provide expertise and relationships, but operate in isolation.

The consequences? Fragmented market access pathways, complex management of multiple advisors, inconsistent execution across countries, and increased time and cost to market.

The solution: The Best of Two Worlds

One Entry. Multiple Markets. Coordinated Execution.

One Entry to Europe is not a new corporate structure, but a true unified "client experience layer". We combine the reach and coordination of a global platform with the depth, agility and senior attention of local, founder-led champions. You get direct access to local market leaders with an aligned cross-border execution, without the complexity of managing multiple firms.

What you gain

  • A single, trusted entry point into multiple European markets.
  • Coordinated access to leading local expertise.
  • A radical reduction in the complexity of your cross-border expansion.
  • Execution is coordinated to ensure consistency and alignment across all markets.

In summary: You engage once and you access a coordinated European capability.

What we cover together

End-to-end support, advising throughout the journey from early development to launch and reimbursement across multiple European markets. By combining the capabilities of our network, we provide comprehensive support covering:

  • Market landscape and access assessments: In-depth analysis of the competitive landscape and evaluation of market access conditions.
  • Early Health Economics (HEOR): Developing early cost-effectiveness models from the initial phases of your project.
  • Evidence generation: Planning clinical development and supporting value evidence generation.
  • Pricing strategy: Helping shape pricing strategy and modelling potential price corridors.
  • Market access execution: Full management of pricing and reimbursement dossiers, and cross-border launch coordination.

Who we serve?

Our expertise is primarily focused on Medical Devices (MedTech), while actively covering the Pharma and Biotech industries. We support all levels of maturity, from start-ups to mid-caps and global organisations.

How it Works

  1. Engagement starts with one partner firm (your entry point).
  2. Based on your needs, the relevant markets are activated.
  3. Each local expert delivers within its core geography.
  4. Execution is coordinated to ensure consistency and alignment across markets.

Our model ensures each partner retains full independence and accountability, ensuring optimal quality, ownership, and long-term client relationships with founder-led experts.

The Network: Your Regional Champions

A collaboration between three established advisory founder-led firms, leaders in their territories:

🇩🇪 i-h – inspiring-health

Germany | Austria | Switzerland

A market access, reimbursement as well as HEOR, HCRU and value evidence generation advisory boutique with strong roots in Germany, Austria and Switzerland, complemented by European project experience.

www.inspiring-health.de

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🇬🇧 OAX – Optimax Access

UK | Netherlands

Specialist expertise, market access and health economics (HEOR, value communication) across the UK, the Netherlands and European markets.



www.optimaxaccess.com

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🇫🇷 MTAC – MediTech Access Consulting

France | Belgium | French-speaking Switzerland

A recognised partner for market access strategy and execution in key Francophone markets.

 

www.meditechaccess.com

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Extended European Coverage

While our core value proposition is built on direct expertise in key markets, our three founding advisory firms support your ambitions across major EU markets. Should your goals include Southern Europe (Spain, Italy), Scandinavia, or Eastern Europe, we seamlessly integrate them into your project, leveraging our complementary in-house expertise or operating through trusted local partners.